So RIM’s future depends on buyers to at least bring it back to profitability. But it has to be solidly profitable – barely profitable won’t do.
The fact is CEO Thorsten Heins is gambling BlackBerry 10 can at least stabilize the company to broaden its options – perhaps a handset maker will see some potential and add BB10 handsets to its lineup. Samsung, for example, sells Android and Windows Phone 8-based handsets. Perhaps another kind of partnership.
However, no one is predicting that RIM [TSX: RIM] will soon displace leaders Apple or Samsung.
Says Bayshore's Leigh Popov: “It’s going to be a tough slog for them.”