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Free cooling: Hip or hype?

Free cooling: Hip or hype?

By:  Rafael Ruffolo  On: 19 Mar 2009 For: ComputerWorld Canada Creator

With cooling systems eating up half your data centre dollars, it makes sense to slash your cooling costs any way you can. But can data centres use cold weather to their advantage? The case for, and against, free cooling

Skyrocketing energy costs and the corporate world’s need to go green have compelled many data centre administrators to begin looking at new ways to cut their cooling and power spending.

Of course, we’ve seen the meteoric rise of system virtualization and cloud computing as a response to this issue, and most of the IT industry has reached a consensus that these technologies are indeed a viable way to consolidate and save on energy costs.

New to the power-saving debate is the notion of free cooling. Some have speculated that cold-weather countries like Canada might offer an advantage in what analysts will agree is one of the most expensive aspects of keeping a data centre up and running.

Some countries are even encouraging international businesses to consider setting up IT shops within their borders.

More from ComputerWorld Canada

Canada as a data centre destination?

Last year, the Invest in Iceland Agency touted its country as one of the most competitive locations in the world for data centre operations. The country cited cheap and abundant power, low corporate taxes and an overall chilly climate as lures.But it’s not as easy as simply opening up the windows and letting the cold air come in. Taking advantage of “free cooling” might actually take some time, effort, and money to achieve.

We talked to a variety of industry players about free cooling, how it fits in our increasingly cash-strapped IT organizations and whether or not the technology is an actual game-changer.

The case for free cooling

According to recent data compiled by American Power Conversion Corp., Cisco Systems Inc. and Emerson Network Power, half of all data centre energy consumption goes to cooling systems.

Other sources have said that cooling often fits a one-to-one ratio. “For facilities cost, which is mostly cooling and energy costs, a company spends about one dollar on cooling for every one dollar it spends on computing,” said Charles King, principal analyst with Pund-IT Research Inc.

With numbers like that, the benefits of cutting down on energy consumption is unquestionable. But, despite this opportunity, the idea of free cooling has not yet garnered much interest around the world.

“Not a lot of customers have taken an interest in free cooling because they really don’t know about it yet,” said Brian Fry, vice-president of sales and co-founder at RackForce Hosting Inc. of Kelowna, B.C. “There’s a very small percentage of the world that even understands carbon footprints in the first place.”


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Rafael Ruffolo Rafael Ruffolo was a senior writer for ComputerWorld Canada from 2006 to 2011. He was the winner of a Kenneth R. Wilson award for business journalism in 2009.

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