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E-mail and text advertising targeted by code of practice

By: Ursula Seymour On: 10 Mar 2003 For: PC Advisor (UK)

The Advertising Standards Authority (ASA) has today launched the latest version of its code of advertising practice, which has been extended to cover email and text message campaigns.

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Ursula Seymour is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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