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Could you cope with a pandemic?

Could you cope with a pandemic? By:  Joan Goodchild On: 31 May 2009 For: Channelworld India 

Pandemics are not like other types of disasters. They have their own unique requirements when it comes to preparedness. These ten questions will help you determine if your organization is fit to fight off the effects of a global contagion



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In the wake of the swine flu scare, businesses are evaluating the potential impact on operations should a virus cause a massive disruption. Control Risks, an international business risk consultancy, has issued a list of ten questions companies can use to determine just how prepared they are for a pandemic emergency.

The challenge of preparing for a pandemic is different from any other scenario, said Brian Kaye, Vice President and National Practice Leader for Business Continuity at Control Risks. It is a unique effort and must take into account variables such as the business model of the firm, the geography in which a company operates, and most importantly the culture of the organization.

While many organizations may have cut back on preparedness spending in the current challenging economic climate, Kaye stressed there are a number of specific areas companies should consider to minimize the risk exposure of their businesses and people.

There are measures that can help corporations and guarantee the continuity of their operations, he said. For companies with outdated or non-existent pandemic preparedness plans, the first step is for the executive management team to set guiding principles for the coming weeks and months which address duty of care responsibility – and they must communicate those decisions, as appropriate, to the workforce. There are also policies and protocols that, once put in place, can have a strong impact in countering a pandemic emergency. Control Risks encourages organizations to take stock of the following ten questions:

1. Have you defined reliable information sources that you can monitor for situational awareness in the event of an influenza pandemic? “It is essential to ensure that the information sources you choose are reliable, appreciate nuances and bring a degree of expertise and analysis to these types of events,” said Kaye. The information gathered from these sources will be critical for your decision-making process and you want to make decisions based on the best possible knowledge available.

2. Has top management documented a set of guiding principles? The following should be outlined within them:

• The commitments the firm will make to protect employees and ensure duty of care;

• The types of programs the firm will keep in place;

• The budget available for planning;

• The person responsible for implementing these programs at corporate headquarters. When considering guiding principles during a pandemic, there is a variety of options companies can take, said Kaye. It is important for firms to confirm their guiding principles early on, in order to guide the planning effort.

3. Does the firm have in place a robust Crisis Management and Communications program that will allow executives to make key decisions on a timely basis and communicate messages to both internal and external stakeholders? Influenza pandemic is a prolonged event and will require management not only to assess changing conditions and make decisions in response to them, but also to accurately and effectively communicate these decisions to all necessary parties, said Kaye. Pandemic crisis management requires a completely different perspective, analysis and action-plan than natural disaster crisis planning. The question in pandemic planning, according to Kaye, is not how do we pick up the pieces; rather it is how do we live with this situation over the course of the next 18 months?


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Joan Goodchild Joan Goodchild is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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