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'Closed loop' RFID gains momentum

'Closed loop' RFID gains momentum

By:  Rafael Ruffolo  On: 14 Aug 2007 For: ComputerWorld Canada Creator

Not all early adopters are focused on using tags to exchange data among customers and partners. Experts discuss the internal opportunities and the ongoing barriers to entry

More companies are adopting radio frequency identification (RFID) technology across various industries beyond supply chain management, according to a recent end-user survey by ABI Research.

The study found that while open-loop supply chain applications have been the primary haven for RFID adoption, closed-loop RFID applications that provide internal tracking for companies – such as asset management and security access control – are now finding greater use. The results were gleaned from over 175 organizations across a variety of industries.

ABI Research director Michael Liard said that more companies in areas such as manufacturing and health care are starting to see the value of RFID. But, he said that with the right frame of mind, nearly any company can benefit from RFID applications.

“What we’re finding as we talk with more end-users is that companies are using really unique and innovation applications of this technology,” Liard said. “This survey is a validation that RFID is a theme with a thousand variations and the application opportunities or truly limitless.”

One such variation was when Calgary-based Database Information Services (DBiTS) decided to use RFID technology to track and stores conference registrants’ movements during a Star Trek convention earlier this year.

Info-Tech’s George Goodall agreed that RFID adoption is starting gaining traction; however, the numbers have yet to show anything significant. “Adoption certainly isn’t as widespread or as rapid as proponents of the technology have suggested,” Goodall said.

Info-Tech research cited by Goodall suggested that, as of Q4 of 2006, only five per cent of Canadian companies have deployed any type of RFID system, based on data from 200 respondents. In addition, over 66 per cent of companies say they currently have no interest in deploying RFID, as well as, 29 per cent saying may look to RFID as an option.

Even the ABI Research survey found that, despite the growth across vertical industries, it was compliance that was the single most significant driver for RFID adoption. Mandates imposed by companies like Wal-Mart and Target, or governmental agencies such as the U.S. Department of Defense were cited as major factors.

The survey also indicated that respondents which evaluated RFID but decided not to deploy the technology provided reasons such as limited application relevance, the success of existing automatic identification solutions, and concerns about return on investment.

And while Liard admits that many companies still look at RFID as a niche system, he said that often times it’s a case of companies lacking clarity on the technology’s potential benefits, and in turn, never giving it a chance.

“The companies that do have some automatic identification technologies in place, such as barcodes, consider that to be effective for what they’re trying to do right now,” Liard said. “Companies feel they have no application requirements for RFID and it won’t fit in their business. But there is so much being done with RFID today that it may just be an application awareness issue for the end-users that feel this way.”


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Rafael Ruffolo Rafael Ruffolo was a senior writer for ComputerWorld Canada from 2006 to 2011. He was the winner of a Kenneth R. Wilson award for business journalism in 2009.

Comments (1)

Senior Software Developer
by Howard Russo 8/21/2007 12:00:00 AMThe spelling and grammar mistakes in this article make me question how accurate it is. If you can't be bothered to proof read the article, then I won't believe the information is accurate. Apart from the Big Brother aspect of tracking convention attendees, was there any benefit, such as understanding which sessions were the most popular or which dealer tables had the most traffic? Don't just throw out statements like that without giving the reasoning behind the action. Showing that there were quantifiable benefits to using RFID would go a long way to convincing management to use it. This article does nothing in that regard.
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