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CFL muscles up Web site

CFL muscles up Web site

By:  Mark Els  On: 30 Mar 2006 For: Network World Canada Creator

Chunks of this year’s Canadian Football League season will play out in real time on the Web as the CFL rebuilds its Web site to deliver content from a muscled-up Internet backbone.

Chunks of this year’s Canadian Football League season will play out in real time on the Web as the CFL rebuilds its Web site to deliver content from a muscled-up Internet backbone.

The CFL recently moved its IT infrastructure to downtown Toronto’s Front Street data centre warehouse, signing with Peer 1 Network Enterprises Inc. for hosted co-location services.

Among the Web features in the CFL pipeline are live video streams, podcasts, online fantasy games and searchable statistics. To deliver this content across the required bandwidth and to guarantee uptime, the CFL says it needed an overhaul of its Internet infrastructure.

Moving to Peer 1 Networks was a necessary change to accommodate the upgrades in content delivery and gave the CFL greater control of its Web site, including content, design and the technology that makes it all run, says Alexis Redmond, the League’s director of communications.

“Previously, the League was one of many clients on a single ISP and as such, the implementation of new content, features and technologies was far too slow,” she says.

The new infrastructure allows the CFL to more effectively and efficiently manage its Web site and in turn provides a better online experience, says Redmond.

“As we look to expand our online presence and the content we deliver to fans across the country, we are confident we have the right infrastructure and the right partners in place to make it happen.”

According to Redmond, the League was able to move away from its ISP and achieve greater control of its site through a partnership with Markham, Ont.-based Sun Microsystems of Canada Inc. and content management system providers MRX Associates Inc. of Hamilton, Ont.

The CFL also consults with two Toronto-based managed services providers, Scalar Decisions Inc. and B Sharp Technologies Inc.

“We’re in a better position than ever to reach out to fans and deliver the type of content they are looking for through the medium — be it online, mobile or wireless — they want to receive it,” says Redmond.

New Web sites like the French lcf.ca have been launched and the League has developed custom software applications to better manage statistics and offer fans live play-by-play and scoring, says Chris Sonnemann, senior project lead for the CFL.

The League is also developing a roster management system to help streamline some of the League’s most critical internal business functions, he says.

“As part of the shift, the CFL required the right facility to build and house its infrastructure. Peer 1 was selected for its affordable, high availability network,” says Redmond.

Vancouver-based Peer 1 says its network is based on a series of dedicated high-speed links between all its facilities and relies on peering relationships with over 500 networks.

The company describes peering as an agreement between networks to forward each other’s packets directly across an established link instead of using the standard Internet backbone. According to Peer 1, this reduces latency and avoids additional costs associated with a third-party network.


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Mark Els Mark Els is a contributor to the International Data Group (IDG) News Service, which publishes global technology stories from bureaus around the world to more than 300 publications in more than 60 countries.

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