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Canada's IT sector needs to market itself better, say experts

Canada's IT sector needs to market itself better, say experts

By:  Rafael Ruffolo  On: 03 Oct 2007 For: ComputerWorld Canada Creator

Technology and education experts mull over ways to solve the skills crunch. How monetary prospects might be a lure to increase enrolment

To encourage more youngsters to enroll in computer science courses, the industry needs to do a better job at spreading the good news around an IT career: It pays really well.

That’s one of the recommendations that came out of a gathering Wednesday of Canadian educators and industry analysts to outline their views on the lack of qualified workers in the IT and networking industry. At a panel discussion at its Toronto headquarters, Cisco Canada said the Canadian IT sector requires approximately 35,000 new hires annually to keep up with the employment demand.

However, only about 7,000 students graduate each year in computer sciences, computer engineering and other IT-related disciplines.

“The media took the Y2K hangover, the dot com burst and the lack of enrolment and really amplified it,” said Mauro Lollo, co-founder and CTO at Oakville, Ont.-based technology solutions provider UNIS LUMIN, and one of the speakers at the event.

“So, young minds working their way through school has seen this and steered away from IT,” he said, adding that one solution could be for the industry to try and stress the earnings and growth potential to high school students who are still deciding on their career paths.

“I’ve found it interesting that those kids who haven’t listened to the mainstream and gotten into IT are coming out earning more, with better potential career opportunities than their peers,” Lollo said. “Whenever I do pep talks at school to try and get them interested in IT, I drive in with a new car hoping that will motivate them.”

The panel discussion formed part of the 10th anniversary celebration of the Cisco Networking Academy. The initiative is a global e-learning program which gives students the opportunity to pursue IT-related courses through online training and hands-on workshops. Over 10,000 academies are located in high schools, technical schools, colleges, and universities in about 160 countries.

“The picture in Canada is bleak and we believe there is a significant problem,” said Paul Swinwood, president of the Information and Communications Technology Council.

“At colleges and universities we’re seeing a 30 to 70 per cent drop in enrolment,” he added.

Putting the stats aside, many of the panelists mulled over some of the reasons why there is IT skills shortage in the first place. A common theme throughout the discussion centred on the need for IT to gain exposure and get on the radar of young students in elementary and high school.

“One of the most popular shows that young people are watching is CSI, so it’s no surprise that the universities are flooding with courses related to that,” Pam Baldaro, a Cisco Networking Academy instructor at Winnipeg-based West Kildonan Collegiate, said.

“It’s hard to funnel kids into IT when there’s no profile for it. We have to find a way to get it out there and make it more interesting for kids to try it,” Baldaro added.


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Rafael Ruffolo Rafael Ruffolo was a senior writer for ComputerWorld Canada from 2006 to 2011. He was the winner of a Kenneth R. Wilson award for business journalism in 2009.

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Comments (6)

IT Lucrative?
by James VanDino 10/5/2007 12:00:00 AMI've been in IT for over 12 years now and do pretty well salary-wise. One things this article doesn't touch on is the workload and unpaid overtime endemic in the IT industry. I've discussed this many times with coworkers and friends in other industries and many of us who chose IT would not make the same choice again for the simple fact that a career in IT means more unpaid overtime and lower quality of life than careers in some other professions.
IT Lucrative?
by James VanDino 10/5/2007 12:00:00 AMI've been in IT for over 12 years now and do pretty well salary-wise. One things this article doesn't touch on is the workload and unpaid overtime endemic in the IT industry. I've discussed this many times with coworkers and friends in other industries and many of us who chose IT would not make the same choice again for the simple fact that a career in IT means more unpaid overtime and lower quality of life than careers in some other professions.
Choose IT for a Career?
by Chris 10/11/2007 12:00:00 AMI have been had a successful career in IT for 25 years and have seen alot of changes. IT has gone from a 'competive advantage' to a 'provide lowest cost solution'. I have been sold to consulting firms twice in full departmental outsourcings. And now my job is going off shore(India). Soon I will be looking for a new job. Companies want IT to carry pagers 7/24/365. We are not allowed to have lives, vacations are spent with the laptop in tow. I think my next job search I will be getting as far away from IT as possible. Would I recommend IT to a student... not on your life.
Good money? Not so much...
by Justin 10/6/2007 12:00:00 AMI've been in the business for 20 years now, and in the last 7 years I have see only 2 pay increases, one that was less than the cost of living and one that was around 5%. Bonus has been spotty, with little or none in the last 7 years. Before jumping to conclusions, know that every annual review I've had has been more than just satisfactory, and in some cases very good. Based on the Bank of Canada's inflation calculator, I now make about 6,000 less than I did in 2001. And all this with lots of unpaid overtime and travel. I figure I could make more money as a contractor installing interlocking brick or flooring or some such work. One more point to make, where are the entry level jobs for new graduates? I suppose they could move to India or easter europe...
Programmer/Analyst
by James 10/10/2007 12:00:00 AMWith 15 years of IT experience, I have seen the ups and downs of the industry. Employers lay you off when there is a slight market downturn and then complain, in a market upturn, when you don't come running to join them. I must agree as to the unpaid overtime (one of the few professions exempted from paying overtime in Alberta) as well as the few, if any, salary increases and benefits. Plus, the constant need to train yourself, at your own expense since employers never pay, on new technology. In terms of job security, pay, benefits, and training, I could do better at some mindless government job - collecting trash. IT employers have only themselves to blame.
Manager of IT & Communications
by Garry 10/15/2007 12:00:00 AMI have been in the 'IT' business since before PC's and have seen some huge advancements. I have owned my own computer business, an ISP, consulted and now working in healthcare. During this time I have taught part time at a community college everything from electronics to TCP/IP. To CEOs, we are nothing more than a cost centre, huge black hole, a necessary evil if-you-will. Most if not all, have no idea how much work it is keeping an ever more complex system alive and secure. I am always having to find solutions on-the-fly, feeling like Gandalf while I working some mysterious magic on systems that were obsolete 5 years ago. I have learned the less management understands IT the more arrogant they become, almost combative. Students I have taught recently seem more concerned with MSN messenger or the latest version of Halo than learning the dry details of TCP/IP or firewall management. Most, seem to think, that they will be making $100K plus upon graduation. Less that half that is the reality and only if they passed a half dozen Microsoft/Cisco/A+/N+ tech certs. The cost/benefit ratio is too low for most students these days. I truely love this busines but a good bar tender makes better money.
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