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Business intelligence even Elmer Fudd can use

Business intelligence even Elmer Fudd can use

By:  Dave Webb  On: 02 Mar 2009 For: IT World Canada Creator

A Toronto BI consulting company releases Wabit, a fwee – sorry, free – drag ‘n’ drop query builder. But is BI for everyone in the company?

“That part won’t be free,” Fuerth said.

But does it make sense to roll out business intelligence tools to every Elmer Fudd in the organization?

“You have to define your business intelligence and the users actually consuming the data,” said Dylan Persaud, manager of enterprise applications research with IDC Canada Ltd. Not every end-user would be able to understand and interpret the data the way a business analyst, line manager or executive would, he said.

Someone in procurement, for example, ordering through a customer portal understands purchase orders, order dates, quantities, part numbers, customized orders and lead times. “Somebody like an end-user might not understand the intricacies,” Persaud said.

And there’s the need-to-know factor: Is this end-user going to make a worthwhile decision based on the analysis? “A picker in the warehouse doesn’t need to see how many units were produced yesterday,” Persaud said.

And more users can mean more siloes of information that might not be consistent with each other, said Bill Hostman, research vice-president with Gartner Inc.

Still, though, “we’re seeing a big interest in those sorts of tools,” Hostman said. They’re becoming especially popular in organizations that are “light on IT but heavy with ‘thinkers’” – business users who want to wring better decisions out of the data and don’t have to worry about inconsistencies in the BI gathered.

What about the danger of a user who doesn’t understand the context of the information using BI tools? “In a way, that’s what the learning process is all about,” Hostman said, but the “the tuition can be expensive” if inexperienced users are making million-dollar decisions based on a flawed understanding of BI.

Business intelligence should be a core competency in a business, not a tool, said Hostman, and BI leaders should be spending at least 25 per cent of their time coaching users. As for the simpler tools, “at some point, you’re probably going to have to learn SQL.” But that’s not the difficult part; it’s in the application of business rules, how the users slice and dice the information, what algorithms to apply, where to find that information in the first place, Hostman said.

“The use of the information is where the problem is,” Hostman said. “The distance between a SQL query and a decision is a long one.”

Persaud said IDC is predicting growth in business intelligence despite – or perhaps because of – the ongoing recession, as companies see its increased importance in wringing out efficiencies and risk mitigation, and the need to know the parameters of their businesses.

“As it stands right now, a lot of companies don’t understand the parameters of their business,” Persaud said.










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Dave Webb Dave Webb Dave Webb is a journalist of 20 years experience in newspapers and magazines. He has followed technology exclusively since 1998 and was the winner of the Andersen Consulting Award for Excell... more

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