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BI shouldn’t look like BI on smart phones

By: Kathleen Lau On: 03 Mar 2010 For: ComputerWorld Canada Creator

During the Toronto stop of a Canadian road show to unveil release 2 of business intelligence tool MicroStrategy version 9, one exec explained why classic BI is no good for smart phones. Customers Hudson’s Bay and St. Elizabeth Healthcare share experiences with the software

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TORONTO — The emergence of the wireless Web has brought about a mobile intelligence era where classic business intelligence (BI) reports on a smart phone won’t render end users the native mobile experience they seek, said an exec with MicroStrategy Inc.

“Most applications that project to mobile phones are nothing more than business intelligence pre-packaged,” said Mark LaRow, senior vice-president of products with the McLean, Virginia-based BI software vendor.

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Tags: BI, business intelligence, analytics, retail, health-care, smart phone, mobile intelligence

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Kathleen Lau is a senior writer with ITWorldCanada.com and ComputerWorld Canada since December 2006.In her role as senior writer, she covers broadly technology news and issues relevant to the Canadian en... more

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