Developing strategies that keep users engaged will be one key for Canadian Web 2.0 companies trying to differentiate themselves in a crowded marketplace, according to an IDC analyst.
“For anyone in the (technology) industry, Web 2.0 isn’t new,” said Krista Collins, an analyst who covers ICT innovation for IDC Canada and author of the report 10 Canadian Web 2.0 Companies to Watch. But for the mainstream enterprise, Web 2.0 is a recent phenomenon.
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