Creating a Compelling Mobile User Experience


Creating a Compelling Mobile User Experience
The mobile channel has become one of the most important touch points for businesses with their customers. According to IDC, the number of smartphones sold is expected to reach one billion this year, and millions of applications have been downloaded worldwide across different app stores.

But how do you succeed in creating the right balance between functionality and simplicity that customers are expecting? That's the focus of Creating a Compelling Mobile User Experience.

Read this insightful whitepaper from IBM Global Business Services to learn how, through a combination of user experience design and new mobile interaction models, IBM Interactive enables businesses to create a more rewarding and engaging brand relationship, and a powerful differentiator against their competitors.

SPONSORED BY

IBM


3600 Steeles Avenue East
Markham, ON, Canada, L3R 9Z7
www.ibm.com
1-905-316-5000

PROMOTED BY

ITWC

55 Town Centre Court, Suite 302
Scarborough, ON, Canada, M1P 4X4
www.itworldcanada.comaudienceservices@itwc.ca
1-800-565-4007

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