Analytics helps banks anticipate client
needs - exceed expectations

Please join us for an in-depth discussion of how using deeper insights can create personalized, rewarding experiences for today's digital-savvy customers. The IBM webcast "Goodbye Mass Segmentation - Hello Personalized Engagement: Achieving new levels of banking customer insight with analytics" explores the ways these analytic capabilities reveal new customer insights that enhance cross-sell and marketing campaigns, and increase profit potential.

The discussion will also review the latest industry trend of utilizing predictive analysis of customer data that often goes unanalyzed, like individual transactions, behavior and social media activity for greater engagement.