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Making the Business Case for Analytics in the Mid-Market

Making the Business Case for Analytics in the Mid-Market

Looking to build a business case for investing in analytics?

Small- to medium-sized companies that are evaluating investments in data and analytics can supplement their business case with a variety of examples provided in Making the Business Case for Analytics in the Mid-Market. This Nucleus Research Report finds that key value propositions that maximize ROI for mid-market organizations can be found in improved sales and marketing, more effective planning, better risk management, and productivity improvement through report automation - and it provides specific examples of companies that have benefitted from analytics in these key areas. Learn more about how these companies used analytics, how barriers to adoption can be overcome, and why you need to focus on value propositions that align with revenue growth and cost containment.
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