The CIO-CMO Partnership - An Executive Discussion

Date:Thursday, December 5

Location: The Ritz- Carlton Toronto
Executive Room
181 Wellington Street West
Toronto, ON M5V 3G7

Registration & Networking Breakfast: 8:00 am to 8:30 am
Program: 8:30 am to 10:30 am

Successful marketing of any kind begins with relevant, timely information that brings value to customers, which is why Canadian CMOs are becoming more focused on data than ever before. That's also why CIOs have an opportunity to become the CMO's most trusted ally - by creating the IT environment necessary to capitalize on data and demonstrate the art of the possible. Join a small, intimate group of your colleagues - CMOs and CIOs from across different industries - to share insights and discuss how marketing and IT can foster a more collaborative, constructive partnership that brings positive ROI on every marketing campaign or initiative. We'll discuss:
Walk away from this experience with a deeper understanding of how your peers and colleagues will shape and influence the relationship between brands and their customers in 2014 and beyond.

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By registering for this event, a representative from IBM may contact you post event with additional information.

CanadianCIO reserves the right to deny enrolment to anyone who does not meet the qualifying criteria.

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