The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences


The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences
There's no secret that what consumers value most is changing. Digital disruption has brought with it market realities that have changed how customers become aware, browse, investigate, purchase, use, complain and/or become loyal to a brand. Contextual customer experiences -- the merging of digital content, interfaces, technology and even physical spaces -- now have reign.

This brief explores how to manage a cohesive, connected and consistent portfolio of customer experiences that integrates everything the brand does (physical or otherwise) to help create the total customer experience.


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