Good Apps, Bad Apps. The Cost Of Creating Exceptional Mobile Moments Through Mobile Apps

Did you know that an average organization can save 10 per cent to build an app and 20 per cent to run an app by following best practices, and risk doubling their costs if they don't?

That's one of the key findings coming out of an IBM-commissioned Forrester Consulting study that examined the impact of "good" or "bad" mobile applications on a company's brand, revenue, and cost structure through primary research and involved the creation of a cost framework and model.

Download it today to find out the ten key cost drivers to develop and deliver a mobile app. With limited budget and growing demand for mobile apps, organizations that optimize against the 10 cost drivers can deliver apps more efficiently and cost-effectively.