Where have all my marketing investments gone? Addressing accountability with marketing performance analytics

Where have all my marketing investments gone? <i> Addressing accountability with marketing performance analytics</i>
Digital and social media have forever altered the marketing landscape - and with this, the pressure has mounted on CMOs and others in the marketing organization to satisfy the empowered and connected customer together with increased accountabilities to demonstrate ROI and optimize results.

Download "Where have all my marketing investments gone" to gain insights into the state of Marketing today and how Marketing performance analytics can help turn today's marketing challenges into opportunities. Find out how Marketing can take ownership of customer interaction, sentiment, demographic, and behavioral information to lead the charge toward becoming a truly customer-centric organization, leveraging tools and solutions that track results and Marketing's contribution to the bottom-line.
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