Despite only recently coming into its own, mobile has quickly become a critical channel for conducting ecommerce. Still, companies that rush to deploy their mobile platforms without discipline risk irreparable damage to their business and brand. Customers - who are now expecting the same or better than in-store service experiences - have little patience for poor mobile experiences and may be quick to jump on social networks and spread ill will. What's more, many customers who have a bad mobile experience are less likely to buy from the company again across any channel.

How can organizations address this challenge? Download Customer Experience Management in the new era of mobility to find out how a systematic, disciplined approach to understanding how customers interact with a business can help you remove the obstacles that cause them to struggle. In this white paper, IBM software looks at the behaviours, interactions and challenges of mobile consumers and prescribes how mobile Customer Experience Management can help overcome them.

Learn how to optimize your mobile channel and why it's critical to do it now. Download this insightful white paper today.