With increasing competitive pressures, mid-market organizations are increasingly seeking solutions to solve their information needs and help extract business value from data, without the benefit of relatively larger resources. However, determining which solutions will best deliver on value is challenging. This Aberdeen Group report serves as a guide to help such entities arrive at the right decision. The variety of options - and the diverse characteristics of those options - is considerable. This report, focused on 69 mid-market organizations, offers guidance to companies on how they might narrow the options by revealing which technology enablers are prevalent in the mid-market, investigating which features are most used by top performing companies, and showing how these solutions provide tangible benefits to line-of-business operations. Download Analytics and Big Data for the Mid-Market to learn about the factors to consider when evaluating analytic solutions, and how to go about ensuring your solution meets your immediate and long-term objectives.
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