Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale


Zalando: Increasing customer loyalty with highly targeted marketing campaigns across channels at scale
Zalando is Europe's leading online fashion platform, with annual revenues of EUR2.2 billion. The company wanted to provide customers with the best offers at the right time, and to shape a multichannel marketing process to send each customer the most relevant offers and promotions.

This case study looks at how Zalando reduced complexity, while reducing lead time and simultaneously boosting customer loyalty. Find out how.

Register

Enter your information below to receive this white paper by email as well as emails about other product and services offerings that may be of interest to you from IBM or from ITWC (IT World Canada).

First Name
Last Name
Email Address
Job Title
Company
Address
City
Province/State
Country
Postal/Zip Code
Phone Number
What is your primary job function?

What is your company's primary business activity?

How many employees are in your company?



All Fields Required
This promotion is brought to you by ITWC. ITWC is obtaining your consent to send electronic messages to you on behalf of itself and IBM. Your information will not be shared outside IBM or ITWC. Please click here to view IBM's privacy statement. You can unsubscribe from emails sent by ITWC or IBM by clicking on "Unsubscribe" on any email received.