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IBM's Adoption of Sugar: A Lesson in Global Implementation

IBMs Adoption of Sugar: A Lesson in Global Implementation
How does a leader in enterprise technology successfully transform their global CRM?


As IBM's Adoption of Sugar: A Lesson in Global Implementation from Ovum Consulting shows, through an agile, user-centric, collaborative approach. In this insightful paper, Jeremy Cox, Principal Analyst for Customer Engagement looks at IBM's deployment of Sugar from SugarCRM to support 45,000 sales people globally. It looks at how the company embarked on its multi-national deployment, how it wove in enterprise social networking and predictive analytics, and the best practices gleaned from this major transformation.


Learn how to better plan for your own CRM deployments, and to anticipate, respond to and adapt with your customer behaviours by downloading and reading IBM's Adoption of Sugar: A Lesson in Global Implementation today.


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