A bad customer experience on your mobile platform can lead to extreme frustration that frequently ends in those negative experiences being shared.
Based on the results of an in-depth Harris Interactive survey, A report on the Mobile Customer Experience from IBM Software investigates the mobile experience, including: what is new and old about the platform; the business implications of mobile; and the risks to business as a result of a bad mobile experience. Mobile is fast becoming the dominant channel for online transactions - the medium is expected to account for nearly one-quarter of all ecommerce revenue by 2017 - and even though customer expectations are high, a majority of consumers experienced at least one negative mobile experience last year.
Learn more about the behaviours of customers and the problems they experience on the platform that may soon represent the bulk of your ecommerce. Download this research-based report now.
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