Five ways to create and optimize your personalization programs


Five ways to create and optimize your personalization programs
Personalization is a highly effective marketing strategy to engage, acquire and retain site visitors, the most effective vehicles for which are personalized emails and personalized product recommendations. Often, the biggest challenge of a personalization program is getting started and creating a framework that can continuously manage, measure and optimize your initiative.

This white paper looks at the five steps toward creating an optimized personalized email marketing and product recommendation program for your business.

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