While curiosity around the business application of social networking remains high, many remain skeptical due to the heightened buzz and cultural aspects.

Cutting through skepticism, IDC has found evidence to suggest enterprise social software is the next generation of collaboration tools that will drive productivity, as outlined in its white paper "Becoming a Social Business: The IBM Story." In the paper, IDC looks at IBM's own internal evolution to a more social business, and what it can mean to other organizations investigating similar moves. Three detailed case studies of different IBM groups, helps illustrate the benefits of using enterprise social software and how it can translate into a more open, efficient, and innovative organization with deeper employee and customer relationships, quicker decision making capabilities, and speed-to-market potential.

Learn more about how enterprise social software can help employees better collaborate, be more empowered and productive, reach customers and partners, and improve your business by downloading the white paper here.