 Creating a green data center to help reduce energy costs and gain a competitive advantage. After an intensive study of server and data center energy efficiency for Congress, the U.S. Environmental Protection Agency (EPA) reported that the U.S. data center industry is in the midst of a major expansion period spurred by increased demand for IT capacity to support business growth. The Agency listed several trends that are stimulating this demand |  IBMSoftware: A green strategy for your entire organization For IT to impact the other 98% requires a new paradigm - one in whichsoftware is the key to realizing energy efficiencies throughout the organization - dramatically reducingenvironmental impact and energy costs. This paper explores optimization strategies around the key areas ofpeople, workloads and infrastructure, including entry points, relevant solutions, and demonstrated benefitsbeing achieved today with IBM Software solutions. Utilization of these capabilities can help you meet theincreasing challenges of energy efficiency, cost containment and compliance. |  Mastering carbon management As the planet heats up, so do regulatory mandates to reduce greenhouse gas
emissions worldwide. Much of the opportunity to address CO2 emissions rests
on the supply chain, compelling companies to look for new approaches to
managing carbon effectively – from sourcing and production, to distribution
and product afterlife. The trade-offs in the supply chain are no longer just about
cost, service and quality – but cost, service, quality and carbon. By incorporating
carbon reduction into their overall SCM strategy, companies can help reduce their
environmental emissions footprint, strengthen their brand image and develop
competitive advantage. |  IT energy efficiency for small and mid-size business Propelled by swelling energy costs, many corporations today find themselves embarking on new conservation and "green" initiatives. Whether it's investing in alternative energy markets or manufacturing more energy efficient products, "going green" can also be good for business. IBM interviewed more than 1,100 executives from small and mid-sized business to find out how environmental concern is affecting day-to-day policies of SMBs, and what role IT plays. |  Report: The Global Innovation Outlook 3.0: The New New Media Almost every company, organization, and individual is navigating the new communications landscape and experimenting with blogs, video, and custom publishing. We are all content producers. IBM's Global Innovation Outlook report explores the opportunities for innovation. |