Most corporate blogs published by firms selling to the business market “failed to energize their intended audiences,” according to a recent report from Forrester Research Inc.
According to CIO magazine, Forrester examined 90 enterprises with corporate blogs and found 58 per cent had no more than one comment per post. Sixteen per cent received a comment while only 13 per cent had more than one post.
Forrester noted 56 per cent of the blogs “regurgitate company news or executive news.” Only 13 per cent used personal anecdotes while 16 per cent included “moderate personal insight.”
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