I didn’t check e-mail very often over the holidays, and when I did it took all of 15 minutes to whittle through the 150 or so (mostly spam) that landed in my inbox. Either our filters here at work are performing better than ever or other people are deciding it’s best to wait until I’m back at the daily grind.
The week between Christmas and New Year’s was also a good time to catch up on the annual lists that newspapers and magazines tend to compile, and this year the New York Times ran one, called Buzzwords 2007, which included a term that was new to me: e-mail bankruptcy. Although credited to Stanford law professor Lawrence Lessig, the NYT said he more likely merely popularized the notion of deleting or ignoring a very large number of e-mail messages after falling behind in reading and responding to them. The Washington Post traced the term back to an MIT prof in 1999, but that’s not really the point. E-mail bankruptcy is another way of talking about information overload. Specifically, it’s a response that could bring some companies to their knees.
E-mail bankruptcy is a way of virtually throwing up your hands and walking away from information that in many cases needs to be managed. You can understand how a professor might get away with it (poor pity his students), but in many enterprise environments bankruptcy just isn’t an option. Imagine sending out a mass message to clients, partners and coworkers informing them that the monkey is now on their back. In other words, all the questions about projects or sales contracts or requests for information become loose ends that everyone else has to tie up on their own. For most business users, this is unacceptable behaviour, and rightly so. Although e-mail can drain productivity, it is nonetheless mission-critical to many processes and workflows. Much as we would like a fresh start, we have to confront the challenges it brings us head-on.
Just as real bankruptcy affects your credit rating for about seven years, e-mail bankruptcy could seriously jeopardize the credibility of those who declare it. And just as creditors find all kinds of ways to get their money, I suspect even those who opt for e-mail bankruptcy will seek out alternate channels to get the answers they need. As a journalist, for example, I’m used to the follow-up phone call. We’ll soon experience more of the follow-up instant message, the follow-up Facebook wall post or the follow-up one-liner through Twitter.
In fact, the emergence of social media and virtual worlds will undoubtedly exacerbate the problem for some users, and we’re likely to see other forms of electronic bankruptcy crop up as a result. In each case, any attempt to wash your hands of the volume of information will be pointless. A better approach might be to consider your end goal. If it’s an empty inbox, it’s probably not going to happen. If it’s identifying priority items and acting upon them, that’s something that can happen with a degree of experience and a reasonable workload. The alternative to bankruptcy is making better choices. E-mail bankruptcy is about not making any more choices, which of course is the worst choice of all.