Why online destination pages are still worth the journey

Every day it seems like someone is getting fired or raked over the coals for their involvement in eHealth Ontario’s project failures. Microsoft’s Windows 7 announcements are coming fast and furious. We’re creating micro-sites to help readers keep up with both topics.

Although a lot of our Web site traffic now comes through search, we recognize that IT professionals don’t always want to go hunting for stories that interest them, and they’re not always prepared to sign up for another e-mail newsletter or RSS feed. That’s the reason we still have a home page for ITWorldCanada.com; although the dominance of Google News might suggest otherwise, there are still some people that want what I’ll call “destination pages” that collect and package our content.

We recently launched eHealth Ontario: The Whole Story, which might be more aspirational than a reflection of what it is today. We’ve put together everything we know about the early attempts by Smart Systems For Health, the downfall of Sarah Kramer, and an in-depth interview with the Auditor-General about the IT issues that remain. We’ve also managed to generate some fascinating suggestions for fixing e-health in Ontario directly through our blogging community, and you’ll be seeing some other interesting voices join this conversation in the weeks to come.

Our Windows 7 Resource Centre, meanwhile, will track the best of what’s produced about Microsoft’s latest operating system from ComputerWorld Canada, ITBusiness.ca and CDN, with an emphasis on video and how-to articles culled from our IDG network of publications. This will also be the showcase for a lot of the coverage the other reporters and I will be providing on Wednesday, including my interview with Steve Ballmer.

We’ll continue to build these content pages as we identify topics that require more focus than what’s provided by a single publication, knowledge centre or blog, and we welcome suggestions from IT World Canada’s community on what those should be. Think of this as a resign of Canada’s best collection of technology magazines – and your opportunity to help lay out the pages.



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