Web service APIs help B2B marketers integrate tools

A Vienna-based vendor of automated demand generation tools has released Web services application programming interfaces for business-to-business marketing.

Organizations can quickly integrate any application, service or non-standard CRM system with their existing technology from Eloqua, like the Conversion Suite, the company said.

The functionality “complements Eloqua’s long-standing and seamless integration with leading CRM systems, including Salesforce.com, Siebel On-Demand and Microsoft CRM,” the company said.

Steven Woods, chief of technology officer with Eloqua, said the company’s ability “to speed the cost-effective development and integration of Web services within and across applications will provide a measurable value to our customers and partners alike.”

Eloqua also has an office in Toronto.

Related Download
CanadianCIO Census 2016 Mapping Out the Innovation Agenda Sponsor: Cogeco Peer 1
CanadianCIO Census 2016 Mapping Out the Innovation Agenda
The CanadianCIO 2016 census will help you answer those questions and more. Based on detailed survey results from more than 100 senior technology leaders, the new report offers insights on issues ranging from stature and spend to challenges and the opportunities ahead.
Register Now