Update: HP appoints new channel chief amidst PSG sell off

Some new information has come to light in regards to HP’s recent announcement that Mike Parrottino is the new U.S. channel chief for Hewlett-Packard Co.’s (NYSE: HPQ) .

A source close to HP told CDN last night that while Parrottino will be responsible for all of HP’s Personal Systems Group (PSG) channel sales in the U.S. he will not carry the channel chief designation. That title still stays with Stephen DiFranco, who was named senior vice-president and general manager for the Americas region of PSG, replacing Stephen DeWitt back in mid-July.

The promotion of Parrottino was done to better service PSG and was unrelated to the announcement made by Leo Apothekar, HP CEO, that the $40 billion group would be either spun off or sold off, the source added.

Also, the Parrottino appointment is not a replacement for DiFranco in the Americas channel chief role. The source said that DiFranco is still looking to find someone to fill this role. DiFranco is still the leader of the Solution Provider Organization in the Americas for HP.

One of the reasons for promoting Parrottino is that HP recognized the business was changing because of the consumerization of the PC and launched a slight restructuring because of this trend eight months ago, according to the same source.

This change has no impact on the Canadian operation for HP. HP's Canadian channel chief,John Cammalleri, still has a dotted-line reporting into DiFranco. He also has a hardline into Leyland Brown, the newly appointed PSG boss for HP Canada.

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