Now that Dish Network has bought BlockBuster what does this mean for other satellite and cable providers ? The plan is to offer streaming movies to existing Dish packages at a premium.
The additional content can now be offered as streaming options to consumers. How does this compare to a Netflix? If there is any carry over at least consumers will have a choice to select recent and current movies available as on-demand services. This should be a great addition to the Dish network packages. However this bodes several questions as to how other cable and satellite providers will respond or who they may partner with, which video companies rental companies may be up for sale or how will this content be delivered ?
In Canada at least the issue of internet based billing (usage) is still not resolved. The streaming through internet of IPTV and satellite content delivery will most likely be a hybrid model. However the streaming will impact internet usage which may drive up your cable bill. More usage – the more you pay.
This a way to compete with cable and other satellite providers by Dish Network which is very strategic as it can cater to a wide variety in audience and package levels. There may be interest from other companies to license Blockbuster usage through its own network as in the other cable providers such as Verizon, Shaw, Rogers, Comcast etc. The bricks and mortar presence that this purchase brings the possibility of Dish creating an App Store for Network and cables services with a tiered usage model for customers. These new services may also include online gaming streaming as well which provide a new revenue source. Does this lead to possibly reselling electronics for home theatres systems including the TV’s as well ?
This is definitely an interesting move by Dish. This just verifies a changing consumer preference of consuming content online as can be seen by the demise of newspapers. Online content delivery has become the new way to consume data be it a QR code, through your smartphone or reading online versions of your favourite publications. It may be a matter of time before charging for specific content, frequency and usage are the mainstream billing practices. Interesting times as we will see how all this plays out.
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