Samsung Canada is moving into the notebook arena

By Jeff Jedras

Speaking with CDN during the opening of a new Samsung-sponsored business lounge Thursday at Toronto’s Pearson Airport, Ron Hulse, vice-president, IT Marketing for Samsung Electronics Canada, confirmed the vendor will soon be bringing a Samsung-branded notebook line into the Canadian market.

Samsung has already launched a branded notebook line in the Asian market and, in October, entered the U.S. market with a line of Samsung-branded ultralight notebooks designed to compete with products such as Apple’s Macbook Air and some of Austek’s ultralight offerings.

In an interview with CDN in May, Hulse didn’t rule out bringing Samsung-branded notebooks to Canada, but indicated the subsidiary would be taking a conservative approach.

“We will walk before we run (with notebooks),” he said. “We don’t have a legacy (in notebooks in Canada). We can build a new and fresh offering, while maintaining our focus on printing and large format displays.

In an interview with CDN on Thursday though, Hulse confirmed Samsung Canada was getting its marketing ducks in a row and is planning to bring a branded notebook line to Canada, targeting a Q1 launch.

The move into notebooks mirrors Samsung’s recent move into branded printers, noted Hulse. Samsung has OEM’d such products for years for other vendors before bringing branded offerings to the market, giving the vendor a chance to perfect the technical specifications while getting the right marketing and sales programs in place.

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