More on NetSuite

By Paolo Del Nibletto

SAN FRANCISCO — Last night, NetSuite Inc. (NYSE: N) CEO Zach Nelson announced a significant partnership with Amazon Web Services, one of the more high profile public cloud offerings available today.

What NetSuite and Amazon will attempt to do is connect their respective cloud platforms so that solution providers and ISVs can create cloud applications on the SuiteCloud 2.0 platform.

The key area of help coming from Amazon is its storage cloud, called Amazon Simple Storage Service or S3. Why is this key? Well, it’s because NetSuite is forecasting more cloud apps on ERP systems. And they’re not just any run of the mill apps either: they expect end-to-end cloud ERP. We are talking about some large, complex applications that will need bandwidth.

For example, take SuiteStorage developed by Celigo, a NetSuite channel partner based in Foster City, Calif. SuiteStorage users can store and retrieve files from S3. What this gives data intensive customers is better efficiency, while ensuring relational integrity to their database.

Another solution provider, Iron Solutions from Fenton, Mo., has created a customer and equipment lifecycle management solution that they’ve branded Iron HQ, that’s essentially built on SuiteCloud CRM technology. Its customer, New Holland Agriculture, has many farming equipment dealers in its network using Iron HQ. These companies are now connected to a responsive network of dealers and manufacturers where they get data on new and used equipment. The best part of this is that farmers and contractors interested in New Holland products can configure new equipment using Iron Builder, a module on Iron HQ, to locate at dealer online. While online, they can appraise trade ins using another module called Iron Guides and locate used equipment with Iron Search.

New Holland, a manufacturer of farming equipment since 1892 that is owned by C&H, can now address and collaborate with dealers on many customer issues faster, push leads to dealers and provide better and more accurate quotes along with appraisals, financing and order inventory.

Could all this have happened without the Amazon public cloud? Possibly, but it does make it a lot easier for these channel partners to push the limits of their imagination.
Amazon is sponsoring this channel conference along with Google. I went to the Amazon booth but was told be someone in the next booth they they had not been onsite all day. Too bad I would like to have asked them about its Canadian plans.

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