The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences Sponsor: OpenText

The Marketing Transformation: From Managing Campaigns to Orchestrating Experiences

There’s no secret that what consumers value most is changing. Digital disruption has brought with it market realities that have changed how customers become aware, browse, investigate, purchase, use, complain and/or become loyal to a brand. Contextual customer experiences -- the merging of digital content, interfaces, technology and even physical spaces -- now have reign.
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