Moving from the back office to the front lines: CIO insights from the Global C-suite Study Sponsor: IBM Canada Ltd

Moving from the back office to the front lines: CIO insights from the Global C-suite Study

This report from IBM’s Institute for Business Value summarizes the results of more than 4,000 interviews with C-suite executives worldwide about the changing role of technology and the Chief Information Officer (CIO).
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Learn how the role of the CIO has changed in the last five years, from running a department geared toward managing pipes and boxes to one that is moving closer to the customer – from the back office to the front lines, where marketing, sales and customer service teams work to attract and retain customers.

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