How ANALYTICS Bring Organizations Closer to Their Customers Sponsor: IBM Canada Ltd

How ANALYTICS Bring Organizations Closer to Their Customers

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Commencing with an overview of trends, this paper helps you discover why CMOs need to be at the nexus of an information hub around which the rest of the company revolves. It highlights how to use data to move relationships from transactional to those which provide meaningful value to the customer’s business process.

 

 

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