Customer Experience Management in the new era of mobility							Sponsor: IBM Canada Ltd

Customer Experience Management in the new era of mobility

Mobile Customer Experience Management can help businesses mitigate the risks from the mobile channel by helping businesses take a systematic, disciplined approach to understanding how customers interact and removing obstacles.
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Taking a ‘just do it’ approach to the mobile channel can cause irreparable harm to your brand.
Based on the findings from an in-depth Harris Interactive study of mobile customer experiences, this IBM whitepaper helps you understand how to optimize your mobile customer experience, the challenges businesses face, and the role of mobile Customer Experience Management in overcoming them.  Download it today.

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