Marketing: Connecting with the chief executive customer Sponsor: IBM Canada Ltd

Marketing: Connecting with the chief executive customer

Part of IBM’s Smarter Commerce initiative – a focused grouping of solutions targeted at functions and lines of business -- “Marketing: Connecting with the Chief Executive Customer” delves into the evolving landscape of the digital world and the role technology can play in helping CMOs deliver on value and profitability, realizing greater efficiencies with minimal IT impact, often utilizing the Cloud.
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Download IBM’s Smarter Commerce approach for the Marketing function to better understand the needs of the CMO to deliver on value and profitability and how these needs can be met through the right technologies, realizing on greater efficiencies with minimal IT impact, often delivered through the Cloud.

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