Your water bill brought to you by

Leave it to our American cousins to find a way to cover the cost of e-government services without raising taxes.

The Salt Lake City municipal government hired GovAds.com – a Columbus, Ohio-based advertising agency – to search for advertisers and display their ads on the city’s Web site, a move that has raised the ire of local newspapers and some taxpayers.

Mayor Rocky Anderson has defended the City’s actions as being a viable alternative to raising taxes to recoup the cost of offering municipal government services on-line. Salt Lake City expects GovAds.com to find up to eight companies willing to each pay US$4,000 per month. Of that revenue, 40 per cent is earmarked for GovAds.com while the remainder will go directly into the cost of running and improving the city’s Web site.

Other notable clients of GovAds.com include the City of Honolulu and the Florida Department of Business and Professional Regulation. The Government of the State of Virginia is reportedly mulling over GovAds.com services too.

The deal Salt Lake City cut with GovAds.com can potentially earn that municipal government about US$32,000 each month.

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Cybersecurity in 2024: Priorities and challenges for Canadian organizations 

By Derek Manky As predictions for 2024 point to the continued expansion...

Survey shows generative AI is a top priority for Canadian corporate leaders.

Leaders are devoting significant budget to generative AI for 2024 Canadian corporate...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now