Many organizations have a CRM application, but few staffers take advantage of all the opportunities it offers. A columnist for CRM Buyer argues that CRM is often treated like an IT project, not as a business project. “When that happens, features that weren’t front-of-mind during the implementation phase have a hard time making it off the back burner,” he writes. “That’s a wasted investment.
He makes three suggestions for organizations to follow to find the magic in customer relations management suites that make a lot of sense.
A New Application Development Approach for Today’s Speed of Business
As IT departments’ lists of backlogged application development projects keep growing, so does the speed of new development requests from line-of-business personnel. For many IT departments, the speed of business can’t be met under current practices. This inability to keep pace with critical development requests, supporting timely strategy modifications, seriously impacts an enterprise’s profitability.