You get what you pay for

American Web users appear happier paying for online content than us Brits, which could be worrying news for struggling UK Internet sites.

A study released yesterday by the Online Publishers Association, showed that US consumers spent around US$300 million to access Web content in the first quarter of this year, an increase of 155 per cent on the same period last year.

But, according to Forrester Research Inc., UK Internet consumers aren’t as free with their cash. Only one per cent of UK Internet users said they would be prepared to spend more than