Yahoo Flurry , mobile app

Building Yahoo’s mobile product line has been part of Marissa Mayer’s turnaround strategy ever since she took the helm of the company back in 2012.

While the company is making gains in mobile advertising chalking up over US$200 million in the third quarter of 2014, Yahoo (NASDAQ: YHOO) has yet to come it with a breakout mobile app that will set it apart from competitors such as Facebook, Google and Twitter.

yahoo mobile developer conference

Yahoo is hoping to jumpstart its mobile business by holding the first ever Yahoo Mobile Developers Conference in San Francisco. The starts Thursday and goes on until Friday evening.

The company’s mobile developer conference will feature top Yahoo execs including Mayer and present developers with deep dives into the company’s mobile technology.

In focus will be Flurry, the mobile analytics and advertising company acquired by Yahoo in 2014. Flurry monitors more than 600,000 applications around the world keeping tabs on app performance and user metrics that can be used for targeting advertisements.

Yahoo is also expected to promote Gemini, the company’s platform for mobile advertisement and its digital video advertising BrightRoll.

Yahoo reported a total sales of $1.15 billion for the last quarter of 2014, roughly a drop of one per cent compared to the same period in 2013. However, the company claims it has 575 million user that access its mobile properties including Tumblr, every month.



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