When the FIFA World Cup 2014 kicks off in Brazil on June 12, video streaming and Internet protocol broadcasts of the month-long event is expected to generate no less 4.3 exabytes of IP traffic – that’s more than three times the currently monthly IP traffic in Brazil.
Network gear maker Cisco Systems Inc. also reckons that Internet traffic created by an estimated 60,000 spectators in the largest stadium and people travelling to the matches will surpass the “busy-hour” traffic from all of the country’s 94 million smart phone subscribers.
This spike in video streaming and IP traffic underscores the dramatic shift in global Internet consumption that Cisco (NASDAQ: CSCO) foresees as people ramp up mobile device and video usage and the so-called Internet of things (or Internet of Everything as Cisco calls it) takes hold of everyday life.
“Service provider networks must adapt to the increasing number of devices, such as tablets, smart phones and M2M connections, that will need to be authenticated to access fixed/mobile networks with enhanced security and service prioritization,” Cisco recommended in its Visual Networking Index Global Forecast and Service Adoption report for 2013 to 2018. “IP networks must be intelligent and flexible enough to support the constant introduction of new/updated applications for fixed and mobile networks. Many service providers are actively collaborating with application developers to differentiate their services.”
The company foresees a three-fold increase in worldwide IP traffic in the next four years due to a growing number of Internet users and devices, faster broadband speeds and surging video viewing.
By 2018, the global IP traffic for fixed and mobile connections with reach an annual rate of 1.6 zettabytes (more than half a trillion gigabytes). That’s greater than all IP traffic generated from 1984 to 2013.
Cisco also forecasts that within this report period the majority of traffic will come from devices other than PCs also that for the first time in history, Wi-Fi traffic will exceed wired traffic and high-definition video will generate more traffic than standard definition (SD) video. By 2018, the will be nearly as many machine-to-machine (M2M) connections as there are people on earth and smart cars will have nearly four M2M modules per vehicle, according to Cisco. Global IP traffic is expected to reach 132 exabytes per month in four years.
How much is 132 exabytes? It’s equivalent to:
- 8.8 billion screens streaming the FIFA World Cup final game in Ultra-HD/4K at the same time;
- 5.5 billion people binge-watching “Game of Thrones” Season 4 via video-on-demand in HD or 1.5 billion watching in Ultra-HD/4K;
- 4.5 trillion YouTube clips;
- and 940 quadrillion text messages
“Today, we are firmly in the Zettabyte Era and witnessing incredible innovations and shifts in the industry, said Doug Webster, vice-president of products and solutions marketing for Cisco in a statement. “The reality of the Internet of Everything, the increasing demand for network mobility, and the emergence of 4K video are among the key trends highlighted in this year’s forecast that represent significant opportunities for service providers today and in the immediate future.”
Key findings of the Cisco report were:
1) IP traffic
-In 2013, 33 per cent of IP traffic originated with non
-PC devices, however, by 2018, the non-PC share of IP traffic will grow to 57 per cent. PC-originated traffic will grow at a 10 per cent compound annual growth rate (CAGR), while other devices/connections will have higher traffic growth rates over the forecast period including TVs (18 per cent), tablets (74 per cent), smartphones (64 per cent) and M2M connections (84 per cent)
-Busy-hour Internet traffic increased 32 per cent in 2013, compared to 25 per cent growth in average Internet traffic -Metro traffic will grow nearly twice as fast as long-haul traffic from 2013 to 2018. This growth is due in part to content delivery networks, which will carry more than half of total Internet traffic by 2018
2) IP video
-IP video will be 79 per cent of all IP traffic by 2018, up from 66 per cent in 2013
-Ultra HD video will account for 11 per cent of IP video traffic by 2018, up from 0.1 per cent in 2013
-HD video will account for 52 per cent of IP video traffic by 2018 (up from 36 per cent) and SD will account for the remaining 37 per cent (down from 64 per cent)
3) IP traffic by access type
-Wi-Fi and mobile-connected devices will generate 61 per cent of IP traffic by 2018
-Wi-Fi will be 49 per cent and cellular will be 12 per cent. Fixed traffic will be only 39 per cent of total IP traffic by 2018
-Wi-Fi and mobile-connected devices will generate 76 per cent of Internet traffic by 2018, Wi-Fi will be 61 per cent and cellular will be 15 per cent. Fixed traffic will be only 24 per cent of total Internet traffic by 2018. In comparison, Wi-Fi was 55 per cent; cellular was 4 per cent; and fixed was 41 per cent in 2013.
-By 2018, there will be nearly 21 billion global network connections (fixed/mobile personal devices, M2M connections), up from about 12.4 billion connections in 2013.
-There will be 2.7 networked devices/connections globally per capita by 2018, up from 1.7 per capita in 2013
-There will be 7.3 billion M2M connections globally, or nearly one M2M connection per capita, based on a 7.6 billon population by 2018
-There will be 10 billion IPv6-capable fixed and mobile devices in 2018, up from 2 billion in 2013
5) Increasing broadband speeds
-Global broadband speeds will reach 42 Mbps by 2018, up from 16 Mbps at the end of 2013
-Majority of broadband connections, estimated at 55 per cent, will be faster than 10 Mbps by 2018 Average broadband speeds in Japan and South Korea will approach 100 Mbps by 2018
6) Advanced service adoption
-Online video will be the fastest growing residential internet service with a CAGR of 10 per cent from 2013-2018, growing from 1.2 billion users to 1.9 billion users by 2018
-Mobile location-based services will be the fastest growing consumer mobile service with a CAGR of 36 per cent from 2013 to 2018, growing from 236 million users in 2013 to more than 1 billion users by 2018
-Desktop and personal videoconferencing will be the fastest growing business Internet service with a CAGR of 45 per cent from 2013 to 2018, growing from 37 million users in 2013 to 238 million users by 2018
Wi-Fi will become increasingly important to provide offload for mobile devices and connectivity for a growing variety of portable devices and M2M connections.
Cisco said residential, business and mobile consumers will continue to make strong demands for advanced video services across all networks and device types. Service, convenience and price will be key factors for success in these areas.