Why B.C. isn

For the province of British Columbia, getting into the social mediaconversation isn’t about specific tools, it’s about meeting businessobjectives.

Tanya Twynstra, director of capacity building, business and workforcetransformation at B.C.’s Ministry of Citizen Services, spoke to an audience ofgovernment and public sector workers from across all levels of governmentduring this week’s Lac Carling conference in Niagara-on-the-Lake, Ont.

The social media advocate said government organizations and enterprises need toput the “cool factor” aside when building their guidelines for interacting withthe public through Facebook, Twitter or YouTube.

Twynstra spoke with IT World Canada about how the province’s social mediaguidelines were created and where the project is going.


Related Download
Improving the State of Affairs With Analytics Sponsor: SAS
Improving the State of Affairs With Analytics
Download this case study-rich white paper to learn why data management and analytics are so crucial in the public sector, and how to put it to work in your organization.
Register Now