Health care is one area where a big data expert sees potential for ROI
Getting return on your big data investment faces two big challenges: Most big data projects fail (according to a InfoChimps survey, 55 per cent); and companies aren’t sure where to look for big data ROI.
According to a recent Tata Consulting Services survey, ROI can be found in numerous corners of a multinational company, with benefits in information about customer value, product quality and campaign and inventory management. But companies are looking for big numbers from logistics and finance; marketing ranked last among the business functions tracked.
Think Big Analytics CEO Ron Bodking tells ComputerWorld that two fields in particular have potential for big data ROI. The so-called “Internet of Things” will provide data collected from a host of connected mobile and machine devices, which can be used to improve sales and decision-making. On the health care front, data processing is becoming a core part of the way physicians treat patients.
Sponsor: IBM Canada Ltd
Under cloud cover: How leaders are accelerating competitive differentiation
To get a global snapshot of how organizations are using cloud computing, the IBM Center for Applied Insights collaborated with Oxford Economics to survey 802 cloud decision makers and users.