Getting return on your big data investment faces two big challenges: Most big data projects fail (according to a InfoChimps survey, 55 per cent); and companies aren’t sure where to look for big data ROI.
 
According to a recent Tata Consulting Services survey, ROI can be found in numerous corners of a multinational company, with benefits in information about customer value, product quality and campaign and inventory management. But companies are looking for big numbers from logistics and finance; marketing ranked last among the business functions tracked.
 
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Think Big Analytics CEO Ron Bodking tells ComputerWorld that two fields in particular have potential for big data ROI. The so-called “Internet of Things” will provide data collected from a host of connected mobile and machine devices, which can be used to improve sales and decision-making. On the health care front, data processing is becoming a core part of the way physicians treat patients.
 


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SaaS Analytics: Safe and Certain Reporting
While big data is all the buzz, many traditional business intelligence cannot keep up with the volume it creates or how to supply decision makers with quick, actionable information from it. This report from Frost & Sullivan looks at the challenges, and a new approach to business intelligence that can better harness big data.
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