Watch out for people analytics

What makes employees happier in the workplace? How come some individuals are more creative, others better leaders, while some more predisposed to adopt change?

Traditionally managers mainly relied on their powers of observation or surveys and interviews  to determine the answers to these questions.

With the explosion of information from a wide array of sources, a number of organizations are turning to big data analytics to shed greater light on workplace behaviour. This practice is being called “people analytics.”
 

The data used in people analytics come not only from emails, SMS and Web browsing habits but can also emanate from the a preponderance of sensors embedded in technology we wear or keep close at hand (such as mobile phones, handheld scanners and identification badges and access fobs) and those in our environment such us access sensors, and surveillance cameras or even the company photocopier.

Data from the virtual world combined with information collected through face-to—face contact with individuals, are used as transformative tools by some organizations.

For instance, Bank of America analyzed its call centre operations to alter employee break time patters in order to improve performance and cut the centre’s turnover rate.

Another firm, Cubist Pharmaceutics improved employee interaction and sales numbers by simply centralized coffee areas after it found out that the office had far too many coffee machines.

Of course there is the danger that people analytics could be mishandled and the data gathering could end up being a threat to personal privacy.

One of the ways to avoid this is to make the data gathering process an opt-in program and ensure that the data culled preserves the anonymity of participants and that their personal information is not disseminated.

Read the whole story here

Would you recommend this article?

Share

Thanks for taking the time to let us know what you think of this article!
We'd love to hear your opinion about this or any other story you read in our publication.


Jim Love, Chief Content Officer, IT World Canada

Featured Download

Featured Articles

Cybersecurity in 2024: Priorities and challenges for Canadian organizations 

By Derek Manky As predictions for 2024 point to the continued expansion...

Survey shows generative AI is a top priority for Canadian corporate leaders.

Leaders are devoting significant budget to generative AI for 2024 Canadian corporate...

Related Tech News

Tech Jobs

Our experienced team of journalists and bloggers bring you engaging in-depth interviews, videos and content targeted to IT professionals and line-of-business executives.

Tech Companies Hiring Right Now