A new niche IT job board where IT pros will have access to thousands of job opportunities is soon to be launched by technology publisher IT World Canada Inc. and online IT recruitment site JobServe Canada Inc.

The partnership is such that jobs posted on either site will get cross-advertised. Companies recruiting for technology jobs will have access to the vast IT community that follows IT World Canada’s print and online publications. And, IT pros who regularly visit IT World Canada will have a dedicated job board just for technology.

“Wherever you can go and get all jobs listed that are IT is of a benefit to our readership and we want to provide the best value to them in all areas,” said Fawn Annan, president and group publisher with Toronto-based IT World Canada.Nominate someone you work with for a ComputerWorld Canada IT Leadership Award
Given that careers is an important and growing area for young professionals, the niche job board will allow IT pros to be aware of the various levels of opportunities available to them on the job market, said Annan.

JobServe today has a strong global presence in IT recruitment based on previous acquisitions of IT job boards, including, and

Christopher Klotz, CEO of JobServe Canada, describes the partnership as “made in heaven” given the broad yet specific access it affords both job seekers and hiring organizations. “Just accessing that IT community is crucial in a passive, non-aggressive way,” said Klotz.

IT World Canada’s sites, built on search engine optimization technology, means visitors can read a news article that gets accompanied by a relevant IT job. “If it’s an article about network guys, we’re going to have network jobs appear besides those articles,” said Klotz.

The technology behind JobServe, too, will make job hunting easier for the IT pro. The platform is essentially a behavioural matching tool that creates a profile of the job seeker based on the resume, and the nature and location of postings viewed and applied for.

“If the person is sitting in Toronto but we also see them looking for jobs in Vancouver … we know the behaviour is the same, so let’s start sending him opportunities in Vancouver,” said Klotz.

The niche IT job board will launch Sept. 1, 2010. The site will be accessible across all IT World Canada’s publications including ComputerWorld, NetworkWorld, CIO Canada, and direct on
Follow Kathleen Lau on Twitter: @KathleenLau 

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