Teradata steals Oracle’s data mart users

Teradata steals Oracle’s data mart users … in a consolidation program. And Oracle Corp. has taken a bit of revenge. Teradata, a division of Dayton, Ohio-based NCR Corp., this week is announcing that it has successfully migrated more than 400 data marts into a few dozen Teradata data warehouses.

And “more than 75 per cent of the data marts are Oracle,” crows Vickie Farrell, vice-president of Teradata warehouse marketing. Her company has put Oracle data marts in its crosshairs, developing technology training programs for Oracle users and specific data migration tools for Oracle 11i and wooing Oracle users at the annual conference run by the International Oracle Users Group (IOUG) for the past two years. Farrell said Teradata had already paid for booth space at this coming April’s event, but just last week heard that Oracle had asked the IOUG to refund its competitor’s money and to ban it from the exhibitor’s arena. That’s money from Oracle’s users that Teradata would rather not get.