A report on R&D notes that Apple isn’t a leading spender but ranks high by executives in innovation
The Council of Canadian Academies’ panel on the state of industrial R&D in this country concluded that building a strong foundation of IR&D “is an essential part of developing that capacity for the future, thereby ensuing that Canadians firms can successfully compete in a global economy increasingly centered on knowledge and technology.”
IR&D “is a cornerstone of long-term sustainable growth.”
But R&D doesn’t necessarily translate into innovation, the report adds.
In a sidebar it notes a 2010 international survey found executives called Apple Inc. the most innovative firm in the world. Yet Apple ranked only 81st in total R&D spending among corporations.
Google and Microsoft spent more than three times as much of their revenues on R&D.
In fact, of the top 10 ranked most innovative firms, only three were in the list of top 10 R&D spenders.
“Apple’s successful record of innovation was clearly not a function of R&D spending alone,” says the report. “It was also related to investments in innovation in its supply chain, marketing, and design.”Related Download
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