PeopleSoft to release customer behaviour modeling

PeopleSoft Inc. on Monday plans to announce the availability of its customer behaviour modeling tool as part of an upgrade to its Enterprise Performance Management suite.

As part of version 8.3 of the suite, the company’s CRM (customer relationship management) Analytics product will feature a tool called PeopleSoft 8 Customer Behavior Modeling, which provides predictive insight into customer behaviour, said Robb Eklund, vice-president of product marketing at PeopleSoft, in Pleasanton, Calif.

“What (it) does is take (analysis) to the next level by taking historical information, developing profiles and models and scoring by current customer base to make predictions about customer behaviour (and) a whole slew of things that allow actionable insight,” Eklund said.

The tool, for example, could be used to predict customer churn at a cell phone service company, Eklund said.

Designed to work as a turnkey application, the tool also will function with other PeopleSoft applications as well as with third party tools.

Also as part of PeopleSoft 8.3 EPM, the company will feature a business planning and budgeting tool in the suite’s Financial Analytics application. The tool will enable projecting, implementing and adjusting of financial strategies and objectives.

The suite’s Workforce Analytics application will be fitted with a tool called Workforce Planning, for modeling skills and competencies, planning succession and determining workforce strengths and weaknesses.

Additionally, the company is adding four solution-specific data warehouse tools for CRM, financials, human resources management systems -and supply chain management.

Also in CRM, Edify Corp., of Santa Clara, Calif., on Monday plans to ship its new Customer Feedback and Analysis application. The application provides an analytic engine for automating the process of gathering and analyzing customer feedback in real-time via the company’s CRM platform. Users can take customer profiles and relate them to specific financial metrics. The product utilizes surveys of customers.

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